AMD has struggled of late to produce anything akin to a “good idea,” but we’ve got to give a serious high five to senior VP and CMO Nigel Dessau on this one. While pumping gas one day and thinking about the low/high MPG ratings on vehicles, he began to wonder why laptops are being left out of that scheme.
Handsets have talk time/standby time, PMPs have separate longevity ratings for audio and video. Testing has shown that almost always the quoted figures from laptop makers aren’t even close to what users get in the real world, so Dessau is suggesting we implement a “guide rail” system that explains a maximum and minimum life expectancy.
There are many ways to measure battery life. We believe the best way to determine how to measure battery life is by making proposals and debating it in industry consortiums and not via a blog post.
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